Danielle Shulman

Social Media Manager (Freelance)

Marriott International

November 2014- Present

 

• Develop bi-weekly content schedules for ten area properties to be approved by Senior Manager of  Marketing, eCommerce in addition to the site’s General Manager.

• Coordinate with Senior Manager and Marketing & eCommerce

       Coordinator to create targeted  links for paid per click advertising using

       Facebook.

• Daily execution of content and page monitoring including direct

       engagement with fans.

• Create monthly reports for each property containing PPC results in

       addition to Facebook analysis and statistic such  as organic vs paid reach,

       percentage fan growth, and engagement.

• Provide analysis used to create next month’s objectives and goals for

       growth and advertisement.

 

Marketing Contractor

mike's HARD lemonade

April 2015- September 2015

 

• Responsible the content creation for four individual brands and their social   media channels including: Facebook, Twitter, Instagram, and YouTube.

• Leads development of content for all brands, ensuring tone, voice and personality consistent with individual brand identity. 

• Collaborates with brand managers and digital teams to develop content in support of core marketing programs and paid media efforts.

• Social Media Management: engages with social media communities, responding to all consumer outreach (wall posts, tweets, etc.).

• Manages paid social media strategies to maximize virility and buzz of individual brand content in conjunction with maintaining high volume engagement with existing consumers.

• Continues to develop best practices by studying emerging trends and changes in social media.

• Monitors competitive activities in social and digital media channels.
   

 

 

Marketing & Investment Manager

The G-Slow Team

May 2013 - June 2015

 

• Monitor and update content on all social media sites for the Illinois, Michigan, and Florida offices

• Design and maintain websites for all offices and projects

• Create data and fact reports used for marketing to potential investors including proformas, tranche reports, Google analytic reports and lead generating reports

• Research housing market facts and statistics used for presentations, marketing materials, and social media

• Document and disperse all investor questions related to project and sales status to appropriate department heads

• Responsible for the accuracy checking of over 100 weekly project timeline and sales status reports before sending to clients

• Point of contact for all sales and investment program inquiries; duties include screening all potential investors, answering preliminary questions, scheduling presentations, post presentation follow-up.

• Organize on and off-site investor related events including open houses, meetings, business dinners, property tours, and travel arrangements

 

 

 

Marketing Consultant

Freelance

​May 2008 - present

 

• Develop marketing materials in both print and multi-media formats

• Analyze and implement new lead generation and promotional training programs

• Assist with special events coordinating including event data analysis

• Restructure existing lead generation programs

• Social media management: development and growth tracking

• Web maintenance and PPC management

• National broadcast production assistant responsible for assistance with game day and player stats and facts

• Set design including lighting and sound checks, scene checks, promotional shot

• Past work includes: Red Bull Distribution, YMCA National Head Quarters, Tony Stewart Race Team, Penske Racing, Sprint Racing, Pets-Life.org, Fox Sports, Biggest Loser RunWalk, State Street Sports, Make My Day Monday